by CNNGo Staff
Waiting in line at the airport to check-in is a nuisance for everyone, and British Airways (BA) is claiming that by the end of next year, this will come to an end.
According to various media outlets, the airline is trialing a new service that will automatically check in passengers ahead of their flight -- part of a £5 billion (US$8.12 billion) investment program that BA is rolling out to improve passenger experience.
Selected BA passengers departing from French airports from this month will be checked in 24 hours prior to their flight, assigned a seat and allocated electronic boarding passes. All without having to wait.
“Customers have so much to think about prior to a trip, be that finishing up in the office or getting the kids’ suitcases packed," said Frank van der Post, the airline's managing director of brands and customer experience.
"We’re aiming to give them one less thing to think about by giving them the choice to be checked in automatically and sent their boarding pass electronically. Then they just need to drop off any bags and make their way to the plane."
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