by CNNGo staff
Swire Hotels recently debuted its business hotel brand EAST in mainland China, with the opening of EAST Beijing.
Located in Jiangtai, a residential and business area in northeast Beijing, the 369-room EAST Beijing hotel opened mid-last month and carries forward EAST Hong Kong's minimalist style.
Check-in takes place on a MacBook. The rooms are decked out with a streamlined design and are equipped with the iPod touch interactive system.
EAST describes Feast as a "big bustling cafe.""We want to keep things as simple as possible," said Anthony Ross, area general manager at Swire Hotels.
"We are not opening to please every guest, but those who like our style will really enjoy their staying," he continued.
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