by Hiufu Wong
Jumping on the pre-release "Hobbit" hypewagon, Air New Zealand (ANZ) has produced another hilarious in-flight safety demonstration video.
Branding itself “Airline of the Middle-Earth,” the company proves yet again that those monotonous (if important) safety videos can actually be entertaining.
At least upon first viewing.
Inspired by the upcoming movie, "The Hobbit: An Unexpected Journey," the video features a party of hobbits, elves, wizards, dwarfs and cameos from Gollum and native New Zealander, director Sir Peter Jackson.
It's the latest in a series of creative ANZ safety videos that have included fitness guru Richard Simmons replete in a sequin tank top, and a Rugby World Cup themed video starring a cast of All Blacks players.
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