National carrier unveils Hobbit-themed plane, "checks baggins," delights Middle-earthers
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Never in the history of Hollywood marketing has the term "promotional vehicle" been taken so literally.
That, anyway, seemed to be the message this weekend when Air New Zealand unveiled its Hobbit-themed Boeing 777-300.
The 73-meter-long fuselage is emblazoned with images promoting the upcoming movie, "The Hobbit: An Unexpected Journey," the first of a trilogy.
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