Official agencies add itineraries and launch contests to lure travelers to previously overlooked Gangnam area
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With its high concentration of palaces and museums, Gangbuk, the northern area of Seoul, has been a traditional tourist magnet.
Now, thanks to the Psy music video "Gangnam Style," which recently became the most viewed YouTube video of all time, its counterpart, Gangnam, is fast becoming Seoul's most talked-about destination.
Seoul tourism agencies have been busy looking for ways to capitalize on the area's newfound global fame.
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