Companies give away millions in gold, cash and cars to promote month-long sale
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Shopping takes place on a different scale in Dubai, home of the world's largest shopping mall. (Or two.) Even the discounts, when they happen, are massive.
The emirate kicked off the new year with its annual shopping extravaganza -- the Dubai Shopping Festival.
Originally conceived by the Dubai government in 1996 as an initiative to promote trade, it's now one of the world's largest shopping-themed events and a major tourist draw.
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