by CNNGo staff
In an effort to jump ahead of its swanky long-haul rivals in the Middle East, Singapore Airlines is bringing in BMW and DesignworksUSA to help develop its next generation of in-flight cabin products.
Color us intrigued. When it comes to airline cabins, Singapore Airlines (SIA) has always been ahead of the game so these new cabins should be slick.
Back in 1997, it was among the first to bring in seat-back in-flight entertainment systems -- a time when other long-haul airlines were still making us watch movies projected onto an overhead screen.
In 2007, SIA was the first to fly the world's largest passenger aircraft, the Airbus A380.
But though travelers continue to rate SIA among the world’s best airlines -- it came in third in the 2012 World Airline Awards -- financially speaking it's still struggling.
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