IKEA to build 100 budget hotels across Europe

We adore IKEA for its affordable furniture, odd product names like the 'Grönkulla' and, of course, for its Swedish meatballs.

Will the same affection be reserved for its budget hotels?

Inter IKEA Group, which owns the IKEA trademarks, announced this week it will build 100 budget hotels across Europe.

The first will be built in Germany in 2014, though the company said it's too early to specify exactly where. Other potential locations include Belgium, Austria, the Netherlands, Britain, Poland and across Scandinavia.

But don't expect IKEA's signature flat-pack furniture or Grönkulla duvet sets. Nor will the hotels be named after the company.